Founder

Matt Reed, PMP

Born and raised in Nashville, TN, Matt has an entrepreneurial heart and drive to see organizations run efficiently. These qualities, combined with a radical love for Jesus, cause Matt to see the workplace differently. By creating efficient systems and helping businesses develop better processes, he realized employees and stakeholders could enjoy life more. This realization drives 10th Avenue's mission to achieve life-giving results. Matt and his wife Tracie have three boys and reside on Normandy Lake in East Tennessee.

Principal Consultant

Alice Summers

Alice claims both small-town Anguilla, Mississippi and Mobile, Alabama as hometown. She relocated to Nashville to attend Belmont University and stuck around after falling in love with husband Joseph Summers (a rare Nashville native); they married in 2007 and have one son. Alice and Joseph both love Jesus and music, and various creative things. With more than 15 years of Salesforce experience as a user-turned-administrator, she has a knack for grasping the user perspective without losing any of the details necessary to craft solid solutions.